As happened last year, the profits of the 2009 calendar will be donated to good causes. Last year, Β£450 was donated to Friends of Cwmorthin, a cause which is supported by many people who post on AditNow. Indeed, members have given their time in the last 12 months to help out with re-timbering, clearing blockages and other ongoing works, something that will continue this autumn.
It had been suggested that for 2009, a different good cause could be the recipient of the funds raised by the calendar. We have been waiting to find out about a specific project that may require one-off funding and other suggestions have also been made.
It has, therefore, been decided that the '09 calendar will be sold in a slightly different manner, in that when people order it they will be able to choose which of a couple of good causes they wish to support, one of these being FoC and it would seem likely that FoC will be the main beneficiary.
As before, all profits from the calendar will go to the good causes and there will be no cost for the design work, or the time taken to pack and distribute the calendar. Thus, if the calendar is widely promoted and supported there should be significant benefits: the aim is to considerably increase on last year's total.
The calendar will be a little different to '08 in that it will not be obviously branded with any website addresses or indeed usernames, or forum avatars: instead, it is planned to include a bit more information about the location of the photograph and possibly about the camera and settings used.
This is intended to broaden the appeal of the calendar and increase sales - and thus the donations. We've been making enquiries about other possible outlets and it's felt that a more general approach which is not tied to any particular websites will maximise the benefits.
Obviously, the more help that can be given in terms of promoting the calendar, the higher the sales will be and the more money will be raised. There are also a couple of other things being worked on by both AditNow and Mine-Explorer to specifically support FoC, which will (no doubt) see the light of day shortly.
Hello again darkness, my old friend...